Avni M. Shah

Avni M. Shah

PhD Candidate in Marketing (2015, expected)
Duke University
Fuqua School of Business
Email: avni.shah@duke.edu
Mobile: (908) 304-3898

I am a doctoral candidate in Marketing at Duke University, focusing on how financial, social, and psychological costs affect consumer choice and relationships .  My research has been published in the Journal of Marketing Research and Psychological Science.  I earned my bachelor’s degree from Dartmouth College, double majoring in Psychological and Brain Sciences and Religion.

My research focuses on when, why, and how different types of costs and benefits affect consumer decision-making.  In particular, I look at how economic costs, social costs, and psychological costs associated with payment affect consumer preferences and choice.  Across a variety of methods, I investigate how these different types of costs affect financial behavior, health choices, as well as product, firm, organizational, and interpersonal relationships.